Amanda Donahue
Introduction:
Welcome to my online resume — a space where skills meet opportunity. Take a look around to explore my journey, experience, and passion for what I do.
Summary:
I am a highly organized marketing project manager with experience helping clients create B2B and B2C marketing campaigns. With a deep personal interest in skincare, aesthetics, and consumer wellness, I’m looking to transition into a role that blends my professional strengths with my passion for the beauty space—whether in project management, marketing strategy, brand development, or creative operations.
Experience
Marketing Project Manager
Lunne
As a Marketing Project Manager, I lead multiple concurrent projects with a strong focus on detail, accuracy, and proactive execution. I maintain clear and consistent communication with clients to ensure alignment at every stage, while coordinating seamlessly between strategists and designers to deliver high-quality work. I oversee timelines, review creative assets for brand consistency, and drive cross-functional collaboration to keep initiatives on track and aligned with business goals.
Senior Administrative Assistant
WD Partners
As Senior Administrative Assistant, I supported a team of 13 executives across fast-paced client accounts, acting as an operational anchor and trusted project collaborator. I partnered with the Marketing team to bring internal brand moments to life—coordinating internal giveaways and managing retail store activations behind the scenes. From organizing over 600 detailed travel itineraries to preparing polished agendas and proofing high-visibility client presentations, I ensured every touchpoint reflected precision and professionalism.
Executive Assistant
Keller Williams
As Executive Assistant to a top-performing realtor, I managed end-to-end marketing initiatives and client communications with a sharp eye for detail and brand presentation. I developed and distributed weekly email and SMS campaigns, created daily social media content, and leveraged Facebook Ads Manager to expand reach and generate new leads. I also planned client-facing networking events and managed property listings through the MLS system, ensuring accuracy and timely updates. From coordinating the full contract-to-close process to proofreading digital marketing assets, I blended operational efficiency with creative execution—skills that translate seamlessly into consumer-focused industries like beauty and aesthetics.
Marketing Manager
Back to Health, LLC
As Marketing Manager, I led lead-generation initiatives focused on patient acquisition through digital and local outreach. I created and executed multi-channel marketing campaigns, tracked performance metrics in Excel, and optimized strategies to improve ROI. Managing a growing database of over 200 active leads, I developed targeted communications that drove appointment bookings and increased clinic visibility. This role sharpened my ability to balance creative strategy with results-driven execution—skills highly transferable to marketing in client-centric, beauty-forward industries.
Administrative Assistant
Back to Health, LLC
I gained hands-on experience in email marketing by creating and testing campaigns that improved open rates by 20%. My responsibilities included managing subscriber lists, implementing segmentation strategies for targeted outreach, and conducting A/B testing to optimize performance.
Education
Bachelors Degree in Business Administration & Marketing
The Ohio State University, Max M. Fisher College of Business
Columbus, OH
Developed a strong foundation in consumer behavior, brand strategy, and market research—skills that continue to inform my work in marketing and client engagement.
Skills
Project Management
I specialize in leading and managing marketing projects from concept to completion, ensuring successful implementation and delivery within scope, budget, and timeline. My experience includes detailed project planning, task delegation, resource allocation, and ongoing coordination with internal teams and external partners to keep campaigns on track.
Client Relationship Management
I excel at building and maintaining strong client relationships by facilitating clear communication, anticipating needs, and delivering work that aligns with client goals. I serve as a consistent point of contact across projects, ensuring expectations are met and experiences are positive, polished, and brand-aligned.
Creative Campaign Execution
I have experience executing multi-channel marketing campaigns that span email marketing, lifecycle initiatives, and print-based collateral. This includes developing rebate kits, campaign-specific marketing materials, and branded deliverables for both digital and physical distribution. I work cross-functionally to ensure each asset is compelling, accurate, and aligned with the brand’s voice and strategic goals.
Cross-Functional Collaboration
I thrive in collaborative environments and have a proven ability to coordinate across departments—including strategists, designers, account leads, and operations. I bring clarity and structure to team workflows, helping ensure that projects move forward efficiently and meet both creative and strategic objectives.
Brand Consistency & Quality Control
With a meticulous eye for detail, I ensure all marketing materials adhere to brand standards and messaging guidelines. I routinely proof creative assets, client deliverables, and promotional content for accuracy, voice, and visual alignment—protecting the integrity of the brand at every touchpoint.
Tools
Adobe Acrobat Pro
I regularly use Adobe Acrobat Pro to review, edit, and finalize client-facing documents with a focus on visual accuracy and brand consistency. It’s a key tool in my quality control process, allowing me to annotate, comment, and make precise updates on print and digital deliverables.
Google Workspace
Google Workspace is essential to my daily workflow, from managing calendars and organizing virtual meetings to collaborating in real-time on Docs, Sheets, and Slides. I rely on it for seamless cross-team communication and efficient document sharing across both internal and client-facing projects.
Microsoft Office Suite
I use Microsoft Office Suite for structured document creation, data tracking, and professional communication. Whether drafting presentations in PowerPoint, formatting reports in Word, or analyzing campaign performance in Excel, I apply this toolkit to ensure polished, organized, and data-informed deliverables.
Workamajig
Workamajig is my primary project management platform, used daily to plan, assign, and monitor creative workflows. I use it to manage timelines, track asset development, communicate with internal teams, and ensure all milestones and deliverables stay on schedule.
Adobe Workfront
I use Adobe Workfront to manage tasks, track feedback, and maintain visibility across shared client projects. It supports seamless collaboration by centralizing communication, timelines, and asset approvals—ensuring alignment and accountability throughout each phase of the project lifecycle.
